ezekiel's chariot - 張敦楷 (pjammer) wrote,
ezekiel's chariot - 張敦楷
pjammer

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Charlie's Chocolate Factory

Thursday evening, I was invited for a private tour of Chuck Siegel's fantastic Chocolate Factory in Emeryville.

As Chuck handed out various confections, he described the iterative process in which he distilled each chocolate's recipe through a process of trial-and-error; as befitting a man with an obsessive love of fine food, he also shared the history of high-end confections and some of the common misconceptions the general public has about the manufacture of chocolate to an audience of about 20 press/reporters.

And, of course - candy ... the entire store smelled of the cocoa powder and freshly-milled chocolate from the day's batches, fruits of Chuck's lifelong dedication to his delicious craft. Unlike conventional 'premium' chocolatiers like Godiva (which salts its products with preservatives to enhance shelf life), Charles Chocolates' 100% organic creations have a shelf life measured in weeks, not months and when asked by a reporter "so how should chocolate be stored?" Chuck offered a flip but frank response: "Don't!"

So now that I've polished off about 1000 calories of doublessly high-fat food, I must hit the treadmill before going to the office.

This evening, I'll be taking a business partner to watch Daniel Puder beat the holy hell out of some dude at the HP Pavilion.

Never a dull moment, heh.

Charlie Molds & Chocolate
Charlie Molds & Chocolate
$150 for a tub of high-end salt That's about ... 4 heart-attacks right there on the tray
$150 for a tub of high-end salt That's about ... 4 heart-attacks right there on the tray
New Policy Reporters and Bay Area press
New Policy Reporters and Bay Area press
Chocolate-covered almond to die for. More press
Chocolate-covered almond to die for. More press
Caramel chocolates ... Mmmmm Pots and pans
Caramel chocolates ... Mmmmm Pots and pans
Transfer sheets Whisk of the Gods
Transfer sheets Whisk of the Gods
Mojito-chocolates. Yes.
"And now, I shall show you the oompa-loompas!" Mojito-chocolates. Yes.
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